原创 HomeIOT 2.2.1Network entrance

Network entrance:

Grab the man’s stomach and grab the man’s heart. Grab the woman's face and grab the woman's money. It is can be translated into the internet language. It means we can capture the users need.

When we were doing user research before, the time and place of the research was considered carefully. It is the ideal place that users often visit. For example, Residential gate or the additional plaza is the ideal place of home users after dinner, Road next to office building is the ideal place of office employee dinner. If you hold a hurry worker in the morning, it is a bad idea. He won’t buy it and he won’t buy it with all of his friend.

We go shopping on rest day, and often meet people who advertise in the subway, market entrance and other places. This is a very simple strategy, occupying the entrance. On the Internet, it occupies the Internet portal .

From the early days to now, the major network operators such as cable TV, mobile, Unicom, and telecom, have tried to occupy the user's network portal. The mobile phones in users hands, the broadband routers and set-top boxes in the home are now essential for our lives, this is the competition for infrastructure entry (IAAS).

Every Android smartphone, every Android smart STB, the dealer would ask for your name, address and phone number to register, and then push news, program , call back and so on. It has formed a function based on Android platform. There exists Windows platform, IOS platform analogous, which is the competition for platform-based service entry(PAAS).

We are familiar with WeChat, it is a Instant Message tool early, micro-business and payment was developed later, various small programs appeared now, it has formed a service aggregation platform, which is the competition for service entry(SAAS).

The networking entrance dispute is equivalent to the physical store location dispute.