In the future, algorithms will be driven purely from within the company, becoming interventions that involve outside social forces. And given their track record, people are losing trust in the Internet giants. Algorithmic transparency is also a way to win back word of mouth and gain users’trust in peer competition. Some people joke: People in the degradation, become more and more like the machine; and Ai in the evolution, become more and more like people. Among the challenges posed by artificial intelligence, there are many issues at the heart of the individual’s role in the future. As the Kevin Kelly put it in necessity: ‘As we invent more kinds of artificial intelligence, we will make more concessions on what is uniquely human. Over the next 30 years we will be plunged into a protracted identity crisis, constantly questioning the meaning of humanity.
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