标签: maintenance

My chum David Ashton in Australia just sent me an email. He was sharing a joke he'd received from someone at Microchip.     The gist of this email is to take the sorts of claims you see in marketing materials and provide the real-world translations. The examples David provided are as follows:   Marketing Spiel   Translation Rugged   Don't plan to lift without major equipment. Robust   Rugged, but more so. Lightweight   Slightly lighter than rugged. Years of development   One finally worked. Energy-saving   Achieved when the power switch is off. No maintenance required   Impossible to fix. All new   Parts not interchangeable with those in previous system.   You have to admit that a lot of these seem very true to life. Can you suggest any marketing claims and their real-world translations that you think should be added to this list?