原创 The information about LED display screen industry in 2011

The information about LED display screen industry in 2011

With two high-reach and low cost advantages of outdoor media, it has become the fastest growing advertising medium in recent years. According to leading market research firm CTR data show that in 2010, the outdoor media achieved 85% growth last year when the Newspaper media get the 2% negative growth, has accounted for 10% of the market, and also will keep strong growing momentum.

Outdoor media, people are increasingly high requirements with the develop of society advances in technology and the development of outdoor advertising, traditional signs, light box, single column, single neon and other forms of outdoor media has been unable to meet the needs of the audience. Competition in the outdoor advertising market will be the brand value, customer management and professional-quality contest, so, LED began to emerge. Large LED display is the perfect combination of technology and media, can give full play to the idea, become the future trend of outdoor media.

Experts predict that the next few years the global annual demand for all types of LED screens will reach several billion dollars, and also in the year by year. In China, according to statistics, in 2010 China LED chip industry output value reached 150 billion yuan, an increase of 100%. Especially in the sports, outdoor advertising, transportation and many other areas of the market will have a further increase. Experts predict that: the domestic market, full-color LED demands growth will reach 50% in recent years.

2011, along with to Push Energy Saving Project, environmental protection and energy conservation became a hot market, and the situation drove the development of LED industry. Within the 30 years improvement and development, the LED industry has realized self-production in chips and epitaxy material, but most of the products is low-grade and small-scale, just meet the domestic demand for packaging companies, 20% -30%, most high-performance LED and power LED products to be imported.

The manufacture of LED epitaxial material and chip occupied the 70% of profits In LED industry chain, and LED package about 1% -10%, LED application about 10% -20%.  Along with more and more companies share the LED market, home market and the international market, the competition is fierce.

At present the LED display screen enterprise mainly face five big problems:

1. It is the foreign exchange appreciation, because about 80% of the LED enterprises in Shenzhen are export oriented enterprise;

2. The increase of labor costs lead to the product cost increase;

3. Notional financial restraint policy, so small and medium-sized enterprises loan difficult;

4. Product quality is not stability;

5. It is original technology in foreign enterprise; the next step may encounter problems such as intellectual property rights disputes.