标签: 设计理念，工业设计，精简哲学

  6.Good Design is honest An honestly-designed product must not claim features it does not have – being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users. 6. 好的设计是坦诚的 一个诚实设计的产品不能吹嘘自己无所不能 - 号称更创新，更高效，更有价值；它不能企图以此去影响或操纵买家和用户。 - 7.Good Design is durable It is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and trivial objects for a waste-producing society. Waste must no longer be tolerated. 7. 好设计是持久的 当下时髦的玩意儿明天可能就会过时。这是“精心设计的产品”和“因为微不足道的理由而生产出来的废物”的主要区别之一。“废物”是绝不能姑息的。 - - 8.Good Design is thorough to the last detail Thoroughness and accuracy of design are synonymous with the product and its functions, as seen through the eyes of the user. 8. 好的设计由最终的细节决定 以用户的视角，设计出拥有彻底终极性和高精准度的产品及功能。 - - 9.Good Design is concerned with environment Design must contribute towards a stable environment and a sensible use of raw materials. This means considering not only actual pollution, but also the visual pollution and destruction of our environment. 9. 好设计关注环境 好设计必须有助于促成环境保护，好设计必须合理地利用原材料。这意味着，不仅考虑到生产后的实际污染，而且要照顾到对视觉的污染和原材料对环境的破坏。 - - 10.Good Design is as little design as possible Back to purity, back to simplicity. 10. 好的设计是“没有”设计 回归纯粹，制造精简。 -

  附件【1】： Dieter Rams设计哲学详解 （翻译水平有限请谅解） - 1.Good Design is innovative It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions. 1·好设计是创新的 它不会复制现有的产品形式，也没有因为生产资料的限制而在发展上有所保留。而创新的本质，则需要能够清楚地让人看到一个产品所包含的功能利益。在这方面的可能性是无限的，科技发展为创新的解决方案提供了新的机遇。 - - 2.Good Design makes a product useful A product is bought in order to be used. It must serve a defined purpose – in both primary and additional functions. The most important task of design is to optimise the utility of a product. 2·好的设计创造好用的产品 很明显，我们购买产品的终极目的是为了使用——满足基本功能和附加功能（如审美）。设计中最重要的任务是优化产品的效用。 - - - 3.Good Design is aesthetic The aesthetic quality of a product – and the fascination it inspires – is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons. Firstly, it is difficult to talk about anything visual, since words have a different meaning for different people. Secondly, aesthetic quality deals with details, subtle shades, harmony and the equilibrium of a whole variety of visual elements. A good eye is required, schooled by years and years of experience, in order to be able to draw the right conclusion. 3·好的设计是符合审美的 一种产品的审美素质 - 即拥有独特魅力的激发点 - 是其机能性不可分割的组成部分。毫无疑问，人们对不舒适的使用体验、复杂而难以忍受的功能、莫名其妙的产品肯定会神经敏感产生抵触。更无法将他们联系在一起。可是即便如此，“审美”却始终是一个艰巨的任务，单独割裂地谈讲所谓“审美”更容易陷入了无休的争论。这中间有两个原因： 首先，视觉感受无法一概而论，因为对于每个人它有不同的解读。 其次，美感包含复杂的互动细节，如：微妙的色彩、整体的和谐、视觉元素的各种平衡。得到一个“对”的标准，需要一个好眼光，这可以由多年经验积累，亦可通过专业教育培训而来。 - - - 4.Good Design helps a product be understood It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual. 4. 好的设计帮助用户理解产品  它阐明了产品结构。更好的是，它可以使产品自己说话。最好的情况下，它是不言自明的功能暗示，为您节省了漫长而又繁琐的说明书阅读时间。 - - 5.Good Design is unobtrusive Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the user’s self-expression. 5. 好设计是谦虚的 符合此标准的产品才能有资格被称之为“工具”。“工具”既不是装饰品，也不是艺术品。因此，“工具”设计必须中立与克制，需要留给用户自我表现的空间。 -