ON Power Switching consumer apr04 [Read-Only]ON Power Switching Switcher Solution For consumer electronics Andy Buk Asia Product Marketing Manager April 2004 Asian Business Unit Analogue Products Marketing Team US Business Unit Analogue Products Marketing Headquarter PHX Power Convesion Ac/dc Portable Cellular Phone/PDA Power Linear Power Switching Computing/ Telecom/ High power switching IPPD MOSFET/Misc Kelvin Tsiang KH Ho Manson Chan Joe Chung Andy Buk Kenneth Ng Power Switching Devices Focus Area Current (A) >40 35 30 25 20 15 10 5 Cellular phone OA equiments, Automotive parts (motor solenoid driver, DC12-24V input DC-DC) Handheld products DC-DC converter, Notebook PC, Cosumer products PC Motherboard VRM /phase Focus area Automotive power Steering DC 48V input DC-DC converter, Color monitor image correction switch ……