Who_The_Heck_Is_BaldaVeritas et Visus
Touch Panel
July 2007
Last Word: Who the heck is Balda?
by Geoff Walker Geoff Walker, associate editor for Veritas et Visus, is the principal consultant at Walker Mobile, LLC. Based in Silicon Valley, Geoff writes about and consults on the technical marketing of touch screens, displays and mobile computers. He can be reached at geoff@veritasetvisus.com.
With the shipment of the Apple iPhone on June 29, 2007, Balda leapt into prominence as the finally-revealed supplier of the iPhone’s touch screen. But who the heck is Balda? They’re unknown in the touch-screen business, so why would Apple select them as the supplier for one of the most critical components of the iPhone? This article attempts to answer those questions, based mostly on source material from the Balda websi……